With the Ipsomatic, Gübelin is presenting another first: Proof of Authenticity. For the first time, the authenticity of watches is ensured through the combination of physical tracers and the Provenance Proof Blockchain. This creates a completely new level for verifying and documenting the authenticity of a watch.
The physical tracer was specifically developed for metals and consists of nanolabels that are invisible even under a microscope and can be read at any time.
The labels cannot be removed even by polishing, washing or irradiation, meaning that the watch and its parts can still be identified decades later. Recorded on the decentralised blockchain, the data becomes immutable, making it tamper-proof. This ensures that the watch is verifiably genuine and comes from Gübelin.
“Proof of Authenticity offers the entire watch industry a completely new level of authenticity and traceability. Each component of the watch can be marked using an innovative combination of physical and digital technologies. With the Ipsomatic, we are introducing this innovation to watches for the first time,” explains Raphael Gübelin.
Provenance Proof is a Gübelin start-up that was founded to provide greater transparency and traceability for the entire jewellery and gemstone industry. With the new Proof of Authenticity service, Provenance Proof is now explicitly targeting the watch industry as well.
With the Ipsomatic, Gübelin is presenting another first: Proof of Authenticity. For the first time, the authenticity of watches is ensured through the combination of physical tracers and the Provenance Proof Blockchain. This creates a completely new level for verifying and documenting the authenticity of a watch.
The physical tracer was specifically developed for metals and consists of nanolabels that are invisible even under a microscope and can be read at any time.
The labels cannot be removed even by polishing, washing or irradiation, meaning that the watch and its parts can still be identified decades later. Recorded on the decentralised blockchain, the data becomes immutable, making it tamper-proof. This ensures that the watch is verifiably genuine and comes from Gübelin.
“Proof of Authenticity offers the entire watch industry a completely new level of authenticity and traceability. Each component of the watch can be marked using an innovative combination of physical and digital technologies. With the Ipsomatic, we are introducing this innovation to watches for the first time,” explains Raphael Gübelin.
Provenance Proof is a Gübelin start-up that was founded to provide greater transparency and traceability for the entire jewellery and gemstone industry. With the new Proof of Authenticity service, Provenance Proof is now explicitly targeting the watch industry as well.
